The name of the action, which is always 'feedback' for feedback loop data.
The value of the action, which contains the reaction and feedback provided by the user.
The response the user provides when prompted with "What did you like/dislike?" after pressing one of the feedback buttons.
'like' or 'dislike'
The activity ID that the feedback was provided on.
Data returned when feedback has been enabled and a messages thumbs-up or thumbs-down button is clicked.