How to create a Well-Architected Offering in the Azure Marketplace
The next step in your Well-Architected journey is to put your knowledge of Azure Marketplace offerings into practice and create a Well-Architected Offering.
| Full guide for consulting offering: [Plan a consulting service offer for the commercial marketplace | Microsoft Docs]planoffer |
Specific details for WAF by section
Properties
In this section you need to select Azure as Primary Product and select up to 3 Solution Areas. Typically, you will mark App Modernization and Migration, but can also include DevOps, Security, Identity or Networking, depending on the areas you want to focus.

Offer listing
Remember to create a name with the format “Name: duration – type”, you will usually create one with a name like “Well-Architected: n-day assessment”. In the Offer listing it is important to have a detailed description, and it is recommended to include an agenda when it is a multi-day event. Add also examples of the deliverables of the assessment or workshop that you will deliver to the customer.

Set the duration accordingly:

And carefully review the materials and supporting documents you are uploading.
Co-Sell with Microsoft
This section is extremely important to allow us to nominate the listing as a CAF/WAF offering. You should mark “Microsoft Azure” as the platform, define Service as the Solution Type and add the Well Architected solution areas that you will cover.

Offering examples
Azure Well-Architected Framework: 3-Day Assessment – Microsoft Azure Marketplace

Well Architected Framework Assessment (5-day)

Well Architecture Framework: 2-Wk Assessment – Microsoft Azure Marketplace

Well-Architected Service: 5-Days Assessment

Next Step
After the offer is published, check with your Microsoft contact.