{
  "schema": "aibast-brand/1",
  "version": "1.0.0",
  "page": "brand.html",
  "colour": {
    "accent": "#b11f4b",
    "ink": "#18181b",
    "paper": "#f4f4f5",
    "link": "#0f6cbd",
    "tone_light": "#dcdcde",
    "tone_mid": "#8e8e93",
    "tone_deep": "#54545c",
    "accent_soft": "rgba(177, 31, 75, 0.08)",
    "picture_paper": "#f1edde"
  },
  "type": {
    "family": "\"Segoe UI\", -apple-system, BlinkMacSystemFont, \"Helvetica Neue\", Arial, sans-serif",
    "sizes_px": {
      "display": 40,
      "section": 26,
      "card": 18,
      "body": 16
    },
    "line_height": 1.6,
    "measure": "65ch"
  },
  "pictures": {
    "subtle_rules": [
      "A still life of one plain object from the work; never a person or a made-up software screen.",
      "Soft paper ground, fine ink line and two grey tones; one small accent detail at most.",
      "At least 60% empty space.",
      "Calm light; no glow, gradients, 3D gloss, robots, brains or sparkles.",
      "No words, logos, brand marks, customer names or faces of real people.",
      "Every picture in a set is drawn the same way."
    ],
    "recipe": "Quiet editorial still life of {object}, fine ink line drawing with two soft grey tones on warm off-white paper, a single small crimson (#b11f4b) ink detail on the object itself and nowhere else, object placed right of centre, at least 60% empty space on the left, calm even light, nothing else in the picture, no fruit, no plants, no text, no letters, no logos, no people, no screens, no gradients.",
    "formats": {
      "course_card": "16:9",
      "path_banner": "21:9",
      "video_title_card": "16:9"
    }
  },
  "reference_implementation": "academy.html"
}