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GTM Playbooks

Partner Engagement Resources

GTM Playbooks for Partner Success

Welcome to our collection of Go-To-Market (GTM) Playbooks designed to support partners in their Microsoft Fabric engagements.

Sales Resources

Sales Customer Conversations

Value Proposition Guide
A comprehensive guide for Microsoft Partners to effectively communicate the value proposition of Microsoft Fabric to their customers. It covers key features, benefits, and use cases that highlight the advantages of Microsoft Fabric over traditional BI tools.


Microsoft Fabric: Strategy & Roadmap
Microsoft Fabric: Strategy & Roadmap. It is designed for Microsoft Partners to educate their organizations and showcase new features to their customer audiences. The deck highlights new Microsoft Fabric features, details, demos, and more, supporting sales conversations and effectively communicating Microsoft's offerings to customers.


Guidance for Power BI Premium to Fabric SKU Migration
This document provides guidance for Microsoft Partners to conduct customer conversations to migrate their Power BI Premium capacity to Microsoft Fabric.


Microsoft Fabric Licensing Deck
This deck provides a comprehensive overview of Microsoft Fabric's licensing options, including the different SKUs and their respective features and capabilities. It is designed to help Microsoft Partners understand the licensing structure of Microsoft Fabric and how it can be tailored to meet their customers' specific needs.


Power BI Licensing Pitch Deck
This deck provides a comprehensive overview of Power BI's licensing options, including the different SKUs and their respective features and capabilities. It is designed to help Microsoft Partners understand the licensing structure of Power BI and how it can be tailored to meet their customers' specific needs.


Fabric SKU Calculator
This tool helps Microsoft Partners calculate the appropriate Microsoft Fabric SKU for their customers based on their specific needs and usage patterns. It provides a simple and intuitive interface for quickly determining the best fit for their customers.


SMB Partner Playbook: Unify Your Intelligent Data and Analytics Platform
This playbook is designed for Microsoft Partners to help them understand the benefits of Microsoft Fabric and how it can be used to unify their data and analytics platforms. It provides a comprehensive overview of the platform, including its features, capabilities, and use cases.

Industry Solutions

Coming Soon
Industry-specific playbooks and solutions are currently being developed and will be available soon.

Technical Resources

Technical Customer Conversations

Unify Your Data with OneLake and Microsoft Fabric
A comprehensive presentation that demonstrates how Microsoft Fabric and OneLake can help organizations unify their data landscape, simplify data management, and enable seamless data collaboration.


Reimagine Real-Time Intelligence with Microsoft Fabric
This presentation showcases how Microsoft Fabric enables real-time analytics and intelligence capabilities, helping organizations make faster, data-driven decisions.


Integrating Azure AI and Microsoft Fabric
Learn how to combine the power of Azure AI with Microsoft Fabric to create intelligent data solutions that drive business value.


API for GraphQL and User Data Functions in Fabric
Discover how to leverage GraphQL APIs and User Data Functions in Microsoft Fabric to build modern data applications and services.

Quick Demos

Dream Demos Environment Setup
Access a comprehensive collection of Microsoft Fabric demo environments and scenarios. These ready-to-use demos help partners showcase Fabric's capabilities and features to their customers effectively.

Marketing Resources

Campaign Materials

Marketing Campaign Kit
Access a comprehensive collection of marketing materials, including presentations, email templates, and campaign assets designed to help partners promote Microsoft Fabric to their customers.


Social Media Assets
Get access to ready-to-use social media content, graphics, and templates to enhance your Microsoft Fabric social media presence and engagement.