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Microsoft · Growth & Incubation

The Copilot ROI Analytics Team

Formed in early 2025 to meet customers wherever they are in their AI journey. We're People Scientists, Business Value Advisors, Customer Success Managers, and Solutions Architects — working hand-in-hand with the largest Microsoft Copilot deployments in the world.

Over the past year we've shipped a portfolio of custom reports that turn Viva Insights, Microsoft Purview, and Microsoft Graph data into defensible answers about adoption, engagement, impact, and ROI. We measure licensed users, unlicensed users, agentic activity, super-user behavior, and developer habits — full-spectrum coverage of the Copilot ecosystem, grounded in your own tenant data.

We listen, we respond fast, and we ship. Field feedback flows straight back into the Microsoft AI product organization — your real-world questions help shape what comes next.

What we stand for

1

Meet your expectations

We focus on practical outcomes in your tenant and make every deliverable clear, defensible, and immediately usable.

2

Build with you

We co-design with your team, not for your team, so adoption and ROI models reflect your real operating context.

3

Iterate fast

We move quickly, apply what works across customers, and continuously fold those learnings back into your environment.

4

Two-way with product

Your feedback directly shapes core product experiences through structured loops with Microsoft product teams.

Work with us

Reach out for a workshop, a tailored report build, or to feed real-world AI adoption signal back into the product team. We're hands-on and we move fast.

How to engage

  • Download & use any template — they're published here for you to take into your tenant
  • Star a repo to follow updates
  • Open an issue with a question, a bug, or a request
  • Share a success story — tag us so we can amplify

These templates are published by the Analytics Hub team for customer use. They are not an open-source project accepting external contributions — but we want to hear what's working, what's broken, and what you wish existed.