Microsoft · Growth & Incubation
The Copilot ROI Analytics Team
Formed in early 2025 to meet customers wherever they are in their AI journey. We're People Scientists, Business Value Advisors, Customer Success Managers, and Solutions Architects — working hand-in-hand with the largest Microsoft Copilot deployments in the world.
Over the past year we've shipped a portfolio of custom reports that turn Viva Insights, Microsoft Purview, and Microsoft Graph data into defensible answers about adoption, engagement, impact, and ROI. We measure licensed users, unlicensed users, agentic activity, super-user behavior, and developer habits — full-spectrum coverage of the Copilot ecosystem, grounded in your own tenant data.
What we stand for
Defensible data, always
Every metric we publish can be traced back to a source system, a permission, and a query. No black-box scores. No marketing math.
Move at field speed
Customer pain points get fast turnarounds. New reports start as a one-off answer to a real question, then get hardened and shared.
Full-spectrum coverage
Licensed users, unlicensed users, agents, super users, developers — wherever your AI signal lives, we have a lens for it.
Enable, don't gatekeep
We teach Power BI, VS Code, and AI interfaces to internal teams and customers so they can own the work after we leave the room.
Two-way with product
What we hear from the field becomes structured feedback into the Microsoft AI product team. Your friction becomes the next feature.
Real partnership
We work alongside your CSMs, BVAs, and architects — not from a podium. The best results come when we sit on the same side of the table.
Meet the team
Ten people. One mission: help organizations see — and prove — the impact of Microsoft Copilot.
Work with us
Reach out for a workshop, a tailored report build, or to feed real-world AI adoption signal back into the product team. We're hands-on and we move fast.
How to engage
- Download & use any template — they're published here for you to take into your tenant
- Star a repo to follow updates
- Open an issue with a question, a bug, or a request
- Share a success story — tag us so we can amplify
These templates are published by Microsoft for customer use. They are not an open-source project accepting external contributions — but we want to hear what's working, what's broken, and what you wish existed.