Skip to content

The marketplace for customers

This learning path is helpful for customers who are purchasing and using products from the Microsoft commercial marketplace. Topics include things a customer needs to know about using the marketplace to procure solutions.

The learning path covers various topics to help customers work with the marketplace, publishers, and offers.


  1. Azure Marketplace QuickStart
  2. Get Your Azure Billing ID (Useful for private offers)
  3. Get Your Azure Tenant ID (useful for private plans)
  4. Using the Azure Marketplace Check Eligibility tool
  5. Private offers for customers overview
  6. Accepting and purchasing a Private Offer: The customer experience
  7. Purchasing a private SaaS plan
  8. Navigating admin consent on a SaaS offer landing page
  9. Subscribing to a VM offer in the marketplace
  10. Subscribing to a Kubernetes app in the commercial marketplace
  11. Unsubscribing from a Kubernetes app that you purchased
  12. Subscribing to an Azure Application: The customer experience
  13. Managing my Azure Applications: The customer experience

Azure Marketplace QuickStart#

Video

New to the Azure Marketplace? This video is for you!

You’ll learn what the Azure Marketplace is as well as explore various aspects of buying and selling on the marketplace. This includes the various types of offers in the marketplace, the benefits you can take advantage of when transacting, and different ways to navigate through the experience.

  • Azure Marketplace overview
  • Public offers
  • Private plans
  • Private offers
  • MACC eligible offers
  • The Private Azure Marketplace

Get Your Azure Billing ID (Useful for private offers)#

Video

This module offers a very quick demo on how to find you Azure Billing ID. This is particularly useful for marketplace customers who are buying a Private Offer with negotiated pricing from a seller. To create the Private Offer, the seller needs the customer’s Billing ID. This video shows you how to find it.

Get Your Azure Tenant ID (useful for private plans)#

Video

This module offers a very quick demo on how to find you Azure Tenant ID. This is particularly useful for marketplace customers who are buying a Private Plan with negotiated pricing from a seller. To create the Private Plan, the seller needs the customer’s Tenant ID. This video shows you how to find it.

Using the Azure Marketplace Check Eligibility tool#

Video

When you have negotiated a custom price for a product being sold on the marketplace, the seller will need some information from you to complete the offer. Additionally, you will need to ensure you have the permissions needed to make a purchase from the marketplace.

The Check Eligibility tool will help you through all of these steps. This video walks through the tool and how to use it.

  • Introducing the tool
  • Demo: Using the Check Eligibility tool
  • Understanding the tool output
  • Demo: Turning on marketplace purchase permissions

Private offers for customers overview#

Video

Learn how private offers work for marketplace publishers offering them directly to customers. This module provides an overview of private offers and explores some deeper details about how they work.

Accepting and purchasing a Private Offer: The customer experience#

Video

This module shows activating and purchasing a Private Offer from the standpoint of an end customer. The content is useful for anyone looking to understand the customer’s Private Offer experience.

  • Steps and permissions to purchasing
  • Accepting a Private Offer
  • Purchasing a Private Offer

Purchasing a private SaaS plan#

Video

This video shows how to subscribe to private SaaS plans in the Azure Marketplace. Topics include private plans and a demo on purchasing a SaaS private offer.

Video

When customers purchase a SaaS product, they're required to visit the publisher's landing page.

Because the landing page uses Azure Entra ID single sign-on, the customer must sign in to the page. In some cases, customer accounts might not have the right to do this without the consent of their Azure admin.

This video helps customers navigate the user-consent and admin-consent settings of enterprise apps on the Azure portal. It provides an overview of the flow of consent on the landing page and how apps are configured for that design, along with demonstrations.

Subscribing to a VM offer in the marketplace#

Video

An offer is now complete and ready to test in Partner Center.

In this video, experience buying the completed VM offer from the point of view of the customer.

Subscribing to a Kubernetes app in the commercial marketplace#

Video

In this brief demo, you'll see how customers purchase a Kubernetes app and deploy it into their K8s cluster.

You'll see the process from marketplace to deployed and running application.

Unsubscribing from a Kubernetes app that you purchased#

Video

In this walkthrough video, you'll see how to get rid of an application that you might have purchased and stop being billed for that app.

We use the command line with the az CLI and KubeCtl to perform these operations.

Subscribing to an Azure Application: The customer experience#

Video

In this demo-heavy module, customers will learn how to manage their subscriptions to Managed Applications and get an idea of the capabilities that a customer has when accessing the Managed Resource Group that is associated with each Managed Application.

Managing my Azure Applications: The customer experience#

Video

This demo-only video shows customers how to administer their Managed Application purchases.

It also examines customer access to the associated Managed Resource Groups.

  • The Managed Application dashboard in the Azure portal
  • Managed Resource Group access