Customer Insights — Journeys — Lead Scoring
An area where marketing is pressured has to do with finding new leads, qualifying them, and then sending sales-ready leads to salespeople. To help Marketers identify the most qualified leads, they create lead scores. Each score is based on criteria that includes each lead’s demographic details and interaction record.
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COMING SOON In this video titled, Working with Lead Scores, you will create lead scores to highlight the integrated experience between Marketing and Sales.