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Customer Insights — Journeys — Triggers
Triggers control the flow of trigger-based journeys. They represent customer actions such as a whitepaper download, a form submitted, or a Wi-Fi sign-up. Triggers can also represent significant business events, such as a purchase that has shipped or the completion of an enrollment process.
There are three types of triggers in the triggers catalog: custom triggers, interaction triggers, and business triggers.
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In this video titled, Working with Triggers, you will learn how to create at least one trigger and be ready to leverage these triggers in your journeys.