Customer Insights — Trigger-Based Journeys
In this video titled, Working with Trigger-Based Journeys, you will create a journey based upon the trigger you created in the previous video titled Triggers. Marketers will leverage trigger-based customer journeys to react to customers’ actions in real-time. Journeys can be triggered based on real-world interactions like walking into a store and connecting to Wi-Fi. In this video, you will learn how the real-time nature of the journey ensures that marketers can respond to customers immediately and convert their expression of interest into a sale.