Microsoft Partner Onboarding Academy

Once you have created a Transactable Offer in the Marketplace, your next step in your partner journey is to Co-Sell with Microsoft.

What is Co-Sell?

Co-Selling is any collaborative engagement between Microsoft and its partner ecosystem, including:

  • Building demand
  • Sales planning
  • Sharing sales leads
  • Accelerating partner-to-partner selling
  • Delivering marketplace-led commerce

Co-Sell Ready Status exposes your solutions to Microsoft sales teams. Co-Selling with Microsoft sales teams and Microsoft partners helps you reach a vast community of Microsoft-managed customers to collaborate on sales opportunities that accelerate your business growth.

Azure IP Co-Sell eligibility allows you to submit Co-Sell referrals for your offers to contribute toward customers’ Microsoft Azure Consumption Commitments (MACC).

Co-Sell Ready Requirements

The Co-Sell Ready Requirements for an offer:

  1. Have Partner ID & Active MP account
  2. Completed Business Profile in PC
  3. Publish Offer in MP
  4. Provide sales contact
  5. Provide listing & required documents

Azure IP Co-Sell Incentive Requirements

The Azure IP Co-Sell Incentive Requirements for an offer:

  1. Co-Sell Ready
  2. $100k USD of Azure Consumed Revenue (ACR) or Marketplace Billed Sales (MBS) over the last 12 months
  3. Provide reference architecture diagram. (See Example)
    • PRO TIP: Use red box with “IP”, use Azure Logos, and add bullet points with data flows
  4. 50% of the offer’s infrastructure uses Azure
  5. Offer must be Transactable on the Marketplace

Verify Co-Sell Status

Verify your Co-Sell Status to ensure users have appropriate permissions to access Partner Center.

To verify the Co-Sell status of a solution, use the following steps:

  1. Sign into Partner Center and select Referrals.
  2. Select Co-Sell solutions.
    • You can verify the current Co-Sell status and incentive programs your solution is approved for in the grid.
    • You can alternatively select the solution name and open the pane to verify its current status (including if the status is currently under review).

For additional details, see here.

Next Steps

Now that your offer is Co-Sell Ready and meets the Azure IP Co-Sell Incentive Requirements, the next step is to make the offer MACC eligible.