Microsoft Partner Onboarding Academy

After creating a Microsoft Partner Center account and receiving your MPN ID, your next step in your partner journey is to Create an Offer.

Create an Offer in Partner Center

To Create an Offer, you must select the following:

• Select a Listing Type
• Select an Offer Type
• Select a Plan
• Submit Offer for review

Offer Listing Type Options

An offer must have one of 4 different listing types:

• Free Trial: A free software license available for 30 to 120 days. Customers will be charged for applicable Azure infrastructure usage.
• Test Drive
• Contact Me: A simple list of the offer which allows a potential customer to contact you. This is used to generate customer leads.
• Get It Now: The only way to “Transact in Marketplace.” Must be one of the following licenses:
  • Free: Not Marketplace Transactable
  • Bring Your Own License (BYOL): Not Marketplace Transactable
  • Subscription: Charge a flat fee for monthly or annual subscriptions
  • Usage Based Pricing: Used to define custom or pre-defined billing metrics and rates (e.g., per vCPU, per seat, usage billing, etc.)

💡 TIP: Most partners start with the “Contact Me” offer when getting started.

Offer Types

The technical portion of an offer will fall into one of the following Offer Types:

• SaaS
• Azure Container
• Virtual Machines
• Azure Applications
• Dynamics 365
• Managed Service
• Professional Service
• And more!

Offer Type — SaaS

To integrate your SaaS with the MP, here are a few, great resources to get started:

• Mastering the Marketplace
• SaaS Accelerator

Offer Type — Azure Container

• Azure Container Offers are for solutions which can run inside an Azure Kubernetes Service (AKS) cluster. Microsoft hosts your container images and helm chart, deploys them into a customer AKS cluster, and manages billing.

Reference this blog post for more details.

Private vs Public Plans

When creating an offer, you may want to offer different pricing models for customers that are not yet publicly available. The different options:

• Private Plans: A custom pricing plan for an offer for a specific Tenant or Subscription.

• Private Offers: Similar to Private Plans, but cover more scenarios (e.g., discounts, expiration dates, bundles, custom terms). Note that a Private Offer still requires a Public Offer and a Public Plan with a price. The pricing and terms will be updated in the Private Offer.

A guide that compares the two options can be found here.

💡 TIP: When possible, use a Private Offer. Creating a Private Plan requires your offer to go through certification again and takes more time.