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Rules for Brainstorming

Tool: Brainstorm Ideas

Rules for brainstorming


Defer judgment

There are no bad ideas at this point. There will be plenty of time to judge ideas later.

Encourage wild ideas

It's the wild ideas that often create real innovation. It is always easy to bring ideas down to earth later!

Build on the ideas of others

Think in terms of 'and' instead of 'but.' If you dislike an idea. challenge yourself to build on it and make it better.

Stay focused on the topic

You will get better output if everyone is disciplined.


Be Visual

Try to engage the logical and the creative sides of the brain. A quick sketch can help make your idea more understandable to someone else.

One conversation at a time

Allow ideas to be heard and built upon.

Go for quantity

Set a big goal for number of ideas and surpass it! Remember there is no need to make a lengthy case for your idea since no one is judging. Ideas should flow quickly.

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